Byron Naturally
Byron Naturally


Driftlab is a locally owned boutique which offers a superb selection of unique urban apparel and accessories for the selective soul.
Located in the heart of beautiful Byron Bay, we are amongst Byron’s cafes & shops & a 3-minute walk from Byron’s Main Beach.

Driftlab's atmosphere, staff & products embody a fusion of the relaxed Byron beach culture & the rich urban street cultures of our cities. The innovative store design will transport you into the world of pop culture, & with our friendly professional team you’ll feel welcome as soon as you walk in.

Loads of cool products and features include retro coloured iPod headsets, The Urban Cookbook, a change room filled with cassette tapes & a pop culture artwork on the back wall featuring iconic characters & movies from our generation.

With brands including established favourites; G-Star, Carhartt, Adidas and Superdry, as well as a collection of impressive emerging labels such as Californian sunglass outfit Raen (exclusive to driftlab), Neuw (the latest in Australian denim and streetwear), and Sosume(a beautifully crafted, elegant range of clothing for women out of Sydney), driftlab has something for even the most discerning shopper.

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